You have spent hours figuring out who your ideal client is.

The worksheets, the online courses.

“Who do I want to serve and how do I find them?” is the question haunting your dreams, am I right?

And you finally have it all figured out, right down to the clothing your dream client wears, what music they love and where they shop.

But then…you get an inquiry from someone who does not check all the boxes in your niche. What do you do?